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| Effetti Growth Tool Suite When used rigorously these 12 tools help you and your team define essential business narratives, and facilitate alignment on key issues that drive exponential revenue growth. When completed the 12 Tool Suite Tools inform other key documents essential to your marketing and sales process, such as: Business Plans, Executive Summaries, Overview Presentations, Corporate Identity Systems, Advertising, and a variety of other business Collateral. Growth Challenge This preparation tool effectively provides a virtual elevator pitch. Both content and time limited, this tool asks the ten essential questions any; savvy investor, potential board member, strategic ally, or key employee needs to know to make a participation decision in your business. Business Strategy This simple tool enables you and your team to define a straight forward, executable business strategy. Market Strategy This in-depth tool, which is informed by the Growth Challenge, enables you and your team to define a well thought out, executable market strategy. In essence; Who is you desired audience, What are you going to tell them once you've found them, and Why would they care that you have a specific product, or service offer. Brand Strategy This in-depth tool, which is informed by the Growth Challenge, and the Market Strategy tools, enables you and your team to define how your; Company, Product, or Service will "walk and talk", and "look and feel". Communication Strategy This in-depth tool, which is informed by the Growth Challenge, the Market Strategy, and the Brand Strategy tools, enable you and your team to define what mediums to employ to best reach your desired audience. Strategy Cascade The ultimate alignment vehicle. This powerful tool is informed by, and a collection of essential strategies from the; Business Strategy, Market Strategy, Brand Strategy and Communication Strategy tools combined with a brief overview of your desired audience profile. USP Generator Unique Selling Points are the beginning of any effective sales process, which includes filtering desired audience members into deeper and more refined narratives about your; business, product, or service offer. This powerful tool, which includes a market research engine, enables you and your team to derive internal alignment relative to the myriad of narratives that could be told about your; business, product, or service, and the essential, resonating narratives that your desired audience requires to get their attention and facilitate transaction. Positioning Generator Positioning is the key to all successful narratives, and particularly business narratives. This powerful tool provides for the exploration and evaluation of multiple positioning statements, inclusive of emotional vs. rational benefits, in one place. You and your team can derive essential alignment on the most powerful positioning statements imaginable when using this tool to anchor your assessments against the four corner stones of positioning development: Relevance, Credibility, Differentiation, and Sustainability. Price Generator This powerful tool, which is modeled from our USP Generator, effectively takes the guess work out of pricing decisions. Whether defining pricing strategies within a product line, or inclusive of competitors in a market segment this tool enables you and your team to derive internal alignment and focus on key pricing issues. Narrative Generator This simple tool is based on the english literature model of effective story telling. Since strategy is a story about the future, this tool combines this effective literature model with a second set of essential narrative components: Who, What, When, Why, Where, and How. When used rigorously the tool enables critical customer centric thinking, and helps define gaps in your business narratives. Objections 2 Overviews This tool takes the ten most common objections to desired audience adoption, and helps you and your team respond positively to what your desired audience might consider a negative attribute before such a thought even enters their mind. This tools derives essential alignment between you and your team, as well as informs Overview Presentations, and your physical marketing and sales processes. Logo Director This top level tool is designed to inform graphic designers, who automatically convert words to pictures, in the development of effective logos, and in turn your business' corporate identity system. |
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