Effetti ~ Effective Business Growth

tools

knowledge

books of interest

Our own "Best Seller" list of titles for those interested in the development of different backgrounds and new thinking. Should you chose to purchase, links refer to Amazon.

Building Strong Brands - David A. Aaker
A Bible for brand; thinkers, builders, managers and stewardship. David Aaker provides a robust framework for readers committed to brand; thinking, learning and action. "A masterpiece...sophisticated, practical, and readable. It applies to the Big Guys...and makes sense for the start-ups as well. Brand loyalty is anything but dead: Believe it!" - Tom Peters, author of The Pursuit to WOW!

The Visual Display of Quantitative Information - Edward R. Tufte
Edward Tuftes’ book for geeks, or more mildly put, one of three self published books by the author on the display of compelling, memorable information. VC(s) polled on a "Raising Smart Capital" panel unanimously said that "the majority of pitches we receive are un-clear and in-concise, we don’t look at them long." Perhaps, just the thing for you and your team to get the juices flowing and spice up your "pitch".

The Answer to How is Yes - Peter Block
Peter Block is the author of best selling "Flawless Consulting", who in this new book produces valuable thinking, insights and actionable offers for creating new Selves in life and the workplace. "This is the most important book Block has ever written. If enough people say yes to the teachings in this book, we’ll be able to stop floundering toward the future and create lives and work that are meaningful contributions to each other and to the future. Please say yes." - Margaret Wheatley, author of Leadership and the New Science.

Leadership the inner side of Greatness - Peter Koestenbaum
Similar to Aaker for brand, Koestenbaum provides a robust framework for readers committed to leadership; thinking, learning and action. "This is the thinking person’s leadership book. It makes my Top-10 list if for no other reason than it quotes the like of Shakespear and Kierkegaard. But Koestenbaum’s message is profoundly simple: Leadership begins within the self and focuses on rejecting mediocrity." - Tom Brown, Tom’s Top 10 column, Industry Week

Leadership and Self Deception - The Arbinger Institute
A fun read, similar to "The Goal" by Goldraat in style this story is short on time required to read and long on things to consider and implement, if you would so choose. "Remarkable. Arbinger possesses the hidden key to productivity and creativity. Do whatever you can to get your hands on this material." - Dave Browne, Former President and CEO, Lenscrafters

The World Café’ - Shaping our future through conversations that matter - Juanita Brown / David Isaacs
Due out April 15, 2005 - A must read for those interested in change management and social dialog systems that work!! We just had an evening with Juanita through "Global Open Space" in which she shared "How" effective World Café conversations can bring about positive solical change on an endless sea of "Questions that matter", within VERY diverse social settings. Find out how thinking about; Business, Community, National and Global issues can be fun and lead to actions that matter.