Various thought contributions regarding; strategy, branding, creative, integrated marketing communications, leadership, effective action and other topics of interest.
EFFETTI-Article-INWYS.pdf It's Not What You Say - an Effetti review of communication practices and marketing's new role in a changing world.
(116KB PDF file)
EFFETTI_BrandWeek_0503_Auto.pdf Jean-L’eon Bouchenoire articulates an "Auto Brands On the Run" market observation.
(821KB PDF file)
EFFETTI_ITP_9811_Identity.pdf Fernando Flores declares into existence "Information technology and the institution of identity" for new, powerful thinking on the topic of identity building.
(137KB PDF file)
